FEATURE STORIES

Looks matter - but not too much

MINING companies are all about getting stuff out of the ground and suppliers are all about helping them do that, right? Yes, says <b>Crosscut Clyde</b>, but branding is important. Of course, companies also need to make sure they don't go too far with fashion over substance.

MiningNews.Net

On a recent jaunt I made a mental note to monitor the number of company logos, captions and themes, worn by company representatives en route to more exciting places. This exercise was conducted at a major...

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A growing series of reports, each focused on a key discussion point for the mining sector, brought to you by the Mining News Intelligence team.

A growing series of reports, each focused on a key discussion point for the mining sector, brought to you by the Mining News Intelligence team.

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