The Olympics and miners going sporty

WITH the Olympic Games only 10 days away, the Metal Detective shines a light on the increased “sportiness” of mining companies via expensive sponsorship deals. The industry is playing a clever game, but is it worth it? The Metal Detective By Stephen Bell

Sport is the national religion so it is only natural that miners want to gravitate to this field of human endeavour to inject a bit of healthy vigour into their corporate image.