Mining makeover is grist for Gruen

PLAIN corny or clever spin? The Minerals Council’s multimillion dollar advertising assault on prime-time TV could be both, but the feel-good makeover of Australian mining has scored enough goals to ensure a second series will hit our screens in the New Year. The Metal Detective by Stephen Bell

TV has been flooded with pro-mining ads of late; some of them direct responses to the coal seam gas backlash on the east coast and the federal government’s carbon and mining taxes.