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Rio overtakes BHP as world's strongest mining brand

RIO Tinto has overtaken BHP as the world’s strongest mining brand after a difficult year for the sector from a reputational standpoint, according to consultancy Brand Finance .

Staff reporter
Perth's skyline features BHP and Rio Tinto-labelled buildings

Perth's skyline features BHP and Rio Tinto-labelled buildings

Brand Finance looks at marketing investment, stakeholder equity and the impact of those on a company's performance to produce its brand strength rating. Despite falling 1.1% year on year, Rio's score...

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A growing series of reports, each focused on a key discussion point for the mining sector, brought to you by the Mining News Intelligence team.

A growing series of reports, each focused on a key discussion point for the mining sector, brought to you by the Mining News Intelligence team.

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