Rio overtakes BHP as world's strongest mining brand

RIO Tinto has overtaken BHP as the world’s strongest mining brand after a difficult year for the sector from a reputational standpoint, according to consultancy Brand Finance .

Rio overtakes BHP as world's strongest mining brand Rio overtakes BHP as world's strongest mining brand Rio overtakes BHP as world's strongest mining brand Rio overtakes BHP as world's strongest mining brand Rio overtakes BHP as world's strongest mining brand

Perth's skyline features BHP and Rio Tinto-labelled buildings

Brand Finance looks at marketing investment, stakeholder equity and the impact of those on a company's performance to produce its brand strength rating.

Despite falling 1.