Miners warned to neglect branding at their peril

Mining companies need to do more to communicate the value of what they provide to society if they want to attract the best talent and keep their financing costs down, according to Brand Finance.

Miners warned to neglect branding at their peril Miners warned to neglect branding at their peril Miners warned to neglect branding at their peril Miners warned to neglect branding at their peril Miners warned to neglect branding at their peril

Haigh: mining companies need to explain to prospective employees and society in general what their purpose is

Mining continues to be a volatile investment space with significant fluctations in the values ascribed to companies by investors, and also the perceived values set by the wider stakeholder group.

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