Soggy tears all round: Dryblower

SO FAR, all that Sons of Gwalia appears to have lost courtesy of its latest profit warning is a cool $130 million from its stock market value. Dryblower thinks the final loss could be much greater than that – and not just the dollar figure.

Credibility could turn out to be the major victim of the Soggies downgrade – that, and the fact that the unappealing nickname looks like sticking because Sons of Gwalia is taking a bath from outside